Red Ocean is a boutique management consulting company specialized in corporate strategy, continous improvement (Lean) and corporate performance management.

Red Oceans are all the industries in existence today, the known market space. In the red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known. Here companies try to outperform their rivals to grab a greater share of product or service demand. As the market space gets crowded, prospects for profits and growth are reduced. Products become commodities or niche, and cutthroat competition turns the ocean bloody. Hence, the term red oceans.